Bring Your Business into the New Frontier through Sustainability

As an increasingly important factor in consumers’ buying decisions, companies should consider sustainability for business. In the past, sustainability has been linked to lower costs and better quality of life, but now it is also a key part of the business model. A recent survey found that millennials are especially interested in environmentally friendly products and services. In fact, 66% said they would pay more for a company that offers products or services that are sustainable. A long-term commitment to operating sustainably will also build consumer loyalty.

Leadership is essential for sustainability. Though it may seem like a daunting task, business leaders can help to drive change by integrating environmental, social, and financial considerations. As such, they avoid making decisions that will improve profit at the expense of customer loyalty, employee morale, and the environment. Additionally, they recognize the need for sound operations and procedures. In the case of a corporate board, leadership must be visionary and be able to lead change from the top down.

A sustainable company is required to act sustainably. Developing sustainable products and services is in the best interests of the company and the society at large. While many international companies have already made the transition, small firms often lack the personnel and know-how to make the shift. This book provides a practical ‘one-stop-shop’ for organizations to understand sustainability. A key feature of sustainable businesses is collaboration among executives. By integrating social, environmental, and financial concerns, businesses can be more profitable.